Fri, 25 August 2017
Samuel Hammond is returning to the podcast today to discuss the relationship between capitalism and social justice.
The controversial ad featured generic protesters and Kendall Jenner sharing a Pepsi with police. While the ad was insensitive and more than a little absurd, Sam pointed out that Pepsi has a history of promoting social justice and racial harmony through its marketing.
Back in 1940, Pepsi was a small player compared to Coca-Cola; the latter selling 25 sodas for each one Pepsi sold. In order to compete, Pepsi's CEO Walter S. Mack Jr. decided to do something the other companies weren't doing: marketing specifically to African Americans:
"In 1947, [Mack Jr.] hired Edward F. Boyd, an African-American adman who later became known as one of the fathers of niche-marketing. Boyd crafted ads for Pepsi that celebrated black cultural and professional achievements, and above all portrayed African-Americans as normal, middle-class consumers. It was this marketing push that ultimately drove Pepsi’s rise to the number two soda company in America."
In pre-civil-rights America, this was a major achievement, and it served a deeper social purpose by extending social recognition to black Americans.
We also discuss some other interesting niche marketing campaigns, like Subaru's marketing strategy targeting lesbians in the 1990s. Finally, we tie it all back to capitalism as a force promoting diversity and inclusion, with references to Becker's work on taste-based discrimination.
Fri, 18 August 2017
This episode’s guest is Vincent Geloso, here to talk about his work on Cuban healthcare statistics. He recently released a working paper with coauthor Gilbert Berdine titled "The Paradox of Good Health and Poverty: Assessing Cuban Health Outcomes under Castro." The abstract reads as follows:
In spite of being poor and lacking in economic opportunities, the population of Cuba enjoyed significant improvements in health outcomes under the Castro regime. Many have praised the ability of the regime to overcome the barriers of poverty and economic stagnation in order to improve health outcomes. Many have also argued that efficient features of Cuba’s health policy should be imported regardless of political considerations. In this paper, we argue that these improvements are probably overestimated, but that they are real nonetheless. We also argue that some of these improvements were an integral part of health policy and could only have been realized by the use of extremely coercive institutions. While efficient at fighting certain types of diseases, coercive institutions are generally unable to generate economic growth. On the other hand, the poverty such coercive institutions engender may have actually helped improve health outcomes, providing us with a false impression of the efficacy of the health care system in Cuba.
We have a wide-ranging discussion about Cuban health statistics, what they mean and don't mean, how good health could be achieved by forcing people into healthy behaviours, and how well other Latin American countries have done in comparison to communist Cuba.
Photo credit: Eric Marshall